Assistant Professor, Electrical Engineering

Himachal Institute of Engineering & Technology 

- Managing a team to execute all digital marketing activities efficiently 
- Overseeing and executing comprehensive digital marketing strategies
- Collaborating with freelancers, in-house teams, and external partners to ensure seamless project execution.
- Conducting SEO audits for websites, social media handles, and Google My Business/Google Business Profile.
- Drafting and presenting proposals to prospective clients.
- Facilitating client meetings to understand their needs and objectives.
- Providing SEO consultancy services for setting up in-house teams when required.
- Delivering weekly reports to clients detailing all ongoing activities and progress.
- Implement technical SEO and execute both on-page and off-page SEO tactics.
- Audit and manage the backlink profile, monitor brand mentions, and manage online reputation.
- Implement and manage schema markup and structured data.
- Create and align ad copies with campaign strategies and objectives.
- Manage and allocate budgets across campaigns, reviewing and optimizing bidding strategies.
- Oversee campaign settings, including targeting, scheduling, and keyword strategies.
- Ensure accuracy in tracking and conversion metrics for effective performance measurement.
- Ensure proper campaign implementation as per pre-campaign strategies.
- I organize and host exhibitions and webinars for my company, Digitofy, and assist clients with their events.
- Conducting thorough reviews of paid campaigns on Facebook, Instagram, and Google, with proficiency in running and boosting ad campaigns.

My expertise lies in overseeing digital marketing operations and actively contributing to their success through strategic planning, execution, and continuous optimization.

01 Aug 2017 - 01 Aug 2019


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