Objective:
To design a high-engagement CRM campaign introducing an exclusive loyalty feature — Flash Vault — aimed at improving repeat purchases and driving curiosity-led opens.

Concept:
“Open it, or spend a week wondering.”
A cryptic campaign built around FOMO, intrigue, and exclusivity — designed to boost open rates and conversions through personalized push, email, and WhatsApp communication.

Timeline:
Completed in 2 days (from concept to final deck).

Tools Used:
Gamma, PowerPoint, Google Slides, Canva (for presentation & flow visualization).

Execution Ownership:
Created independently as part of Nykaa’s hiring assignment for the CRM role.

Estimated Project Value:
₹15,000 – considering ideation, creative direction, segmentation strategy, and multichannel CRM mapping.