🔹 Key Contributions

📊 Conducted social media competitor analysis and created customized content strategies for 5 diverse projects.

📅 Developed content calendars for each project — including creative buckets, scheduling, and posting timelines

🔍 Researched content trends across Pinterest, Instagram, and other platforms to ideate on visual styles, transitions, editing formats, and effects

📝 Created decks outlining visual and creative copy, reference examples, and source links — ensuring designer alignment and content quality

✍️ Wrote blog articles and web copy to complement social media content

📱 Scheduled content using Meta Business Suite, timed with peak engagement hours on Facebook and Instagram

💬 Managed story posting, content hygiene, and interaction with other pages to increase visibility and engagement

🤝 Coordinated with designers, editors, and project teams to ensure timely delivery of client requirements

🗣️ Interacted with clients to understand briefs, clarify needs, and provide execution updates.

🔹 Lead Generation & Outreach

💼 For B2B lead generation (TRC Studio), used LinkedIn Sales Navigator + Dripify to run cold outreach campaigns

🧭 Optimized Google My Business listings for visibility and local SEO

📞 For Sharda Packaging, followed up with warm leads via JustDial and phone calls — achieved ~40% conversion rate

📊 Tracked and updated lead status and progress reports in Excel — maintained follow-up cadence and team alignment