Objective: The prospect wanted a reel for Instagram to attract soon-to-be-married individuals for the teeth-whitening process.

The service offered: Sample of the reel video

Tools used: Canva (for stock videos), CapCut, Instagram Reel audio.

The reel was supposed to target soon-to-be-married individuals, so we engaged them with a wedding checklist. Since everyone about to get married would rarely miss some checklist items, this served as an effective trigger.

The focus then shifted to conveying that a confident smile is a must-have, and no one should ignore it.

In the end, we showcased information about the dental clinic.