A content strategy case study developed for The Style Edit Studio, a fashion and personal styling brand on Instagram. The brief was to convert existing viral engagement into high-quality DM enquiries while building a premium brand presence. I designed a psychology-driven content framework built around four pillars – Authority, Relatability, Conversion, and Aspiration – and structured a content funnel that moves audiences from awareness to trust to action. The strategy included detailed reel scripts with scene-by-scene execution, an upgraded carousel series, a weekly content calendar, and messaging rooted in behavioural triggers such as decision fatigue and identity mismatch. Client feedback led to a refined second version with sharper execution detail and stronger brand differentiation.