I created a video-led campaign for Apica Vanguard, turning a complex AI observability problem into a clear, high-stakes story. The concept shows how an autonomous agent can trigger a critical failure in seconds when teams lack visibility into its actions, LLM calls, and API activity.

The creative positions Apica Vanguard as the answer: real-time traceability across agent actions, LLM calls, and API interactions, so engineering teams can identify the exact cause of an incident rather than searching across disconnected dashboards. The campaign was designed to make observability relevant and urgent for technical SaaS audiences.