Owled Media Hiring Assignment | Creative Strategist

Tasks:

1. Make a social media strategy for Shopsy

  • Content Strategy with content buckets (Instagram)
  • Three post concepts (Instagram)
  • 3 Reel Scripts, one of which should focus on a trending topic. (Instagram)

2. Design a Youtube-first campaign for Manyavar to drive trust in the brand against the competitors.

  • Come up with two IP ideas for Youtube
  • Please mention in detail your thought process for choosing those particular ideas
  • Who will be the hosts for these videos?
  • What would be the visual treatment for these videos? Provide references for the same.

Tools: Notion, Figma, Google Docs

Timeline: 48 hours

Project Type: Hiring Assignment

Brief from Owled Media

19 Aug 2024

Keywords
creative strategy
social media marketing
content strategy
youtube campign
scriptwriting
reels
instagram

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