Fashion E-commerce | Meta Ads

Advertising Platform: Meta Ads

Industry: Clothing & Fashion
Target Location: India
Campaign Objective: Online Sales
Monthly Ad Budget: ₹80,000

Campaign Performance

• Ad Spend: ₹73,555.18
• Purchases: 88
• Purchase Conversion Value: ₹2,29,647
• Average ROAS: 3.12x
• Cost Per Purchase: ₹835.85

Project Overview

Managed Meta Ads campaigns for an Indian clothing brand with the objective of driving profitable online sales. With a monthly advertising budget of ₹80,000, I developed and optimized conversion-focused campaigns across Facebook and Instagram to increase purchases while maintaining a healthy Return on Ad Spend (ROAS).

My Responsibilities

• Planned and executed Meta Ads campaigns focused on online sales.
• Built full-funnel campaigns using prospecting and retargeting strategies.
• Researched audience segments and created high-performing custom and lookalike audiences.
• Optimized campaign budgets, placements, and bidding strategies.
• Implemented Meta Pixel and conversion tracking for accurate performance measurement.
• Conducted A/B testing on creatives, audiences, and campaign structures.
• Continuously monitored campaign performance to improve ROAS and reduce Cost Per Purchase.

Results

• Generated 88 online purchases within the campaign period.
• Achieved ₹2.29 lakh in purchase revenue from ₹73.5K in ad spend.
• Delivered a strong 3.12x ROAS, ensuring profitable campaign performance.
• Maintained an efficient Cost Per Purchase of ₹835.85.
• Improved overall campaign efficiency through continuous optimization, audience refinement, and creative testing.