I created a set of three static Meta/Instagram ad creatives for StillMind, each designed around a different conversion angle: Pain Point, Social Proof, and Product Feature.

The visual direction combines earthy tones, premium typography, authentic human imagery, and clean layouts to create a calm but distinctive identity. Rather than making StillMind feel like another meditation app, the designs emphasize its key differentiator — personalized human coaching.

Each creative has been structured with a clear visual hierarchy, strong headline treatment, supporting messaging, and CTA placement to encourage users to stop, connect with the message, and take action.

The overall goal was to balance premium aesthetics with performance-focused advertising, while maintaining consistency across all three creatives.