Go-To-Market Strategy for ASL

• Engineered integrated student accommodation, loans and scholarships platform plan, optimizing CAC and enabling cross-marketing.

• Crafted a consumer benefit ladder for pain points and devised product-based marketing features to replace sales-based approach, generating a 19% higher customer satisfaction.

18 Oct 2022

Go-to-market strategy
product design
product-based approach
user journey
product review

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