Go-To-Market Strategy for ASL
• Engineered integrated student accommodation, loans and scholarships platform plan, optimizing CAC and enabling cross-marketing.
• Crafted a consumer benefit ladder for pain points and devised product-based marketing features to replace sales-based approach, generating a 19% higher customer satisfaction.
18 Oct 2022
Keywords
Go-to-market strategy
product design
wireframe
product-based approach
user journey
product review
