Led the development of a comprehensive Go-to-Market (GTM) strategy for Zepto Pharmacy, focusing on key user personas, market positioning, and partnerships with diagnostic chains, hospitals, and insurance providers. Conducted an in-depth market analysis, identifying critical industry drivers, competition dynamics, and growth opportunities. Designed an end-to-end operations setup, including supply chain optimization, predictive demand planning, and warehouse upgrades with RFID/barcode-based real-time inventory management and cold-chain logistics. Developed a technology roadmap, integrating AI/ML for prescription validation, IoT for temperature monitoring, and a user-centric mobile app with features like voice search, smart refills, and instant consultations. Additionally, outlined strategic partnerships with pharmacy chains to streamline licensing and compliance while enhancing user retention through targeted marketing campaigns and loyalty programs. Proposed key metrics to track operational efficiency and financial performance, ensuring delivery timelines, customer satisfaction, and order value targets. This project enabled me to strengthen my expertise in market entry strategy, supply chain operations, technology integration, and stakeholder management for a high-growth, tech-driven business launch.