Improving the Blu Smart user experience
The document is a product analysis of BluSmart, focusing on user personas, customer journeys, pain points, and growth strategies. It identifies key issues in BluSmart's app, such as complex navigation, lack of brand recognition, and inadequate information on premium options. Solutions include a simplified UI, enhanced information dispensation, and gamified rewards for loyalty. Revenue growth strategies involve in-ride ads, which could generate significant income and partnerships for sampling products to passengers. The analysis proposes improving the app experience by integrating controls for ride amenities and targeting new airport arrivals.
15 Sep 2024
Keywords
Product Improvement
Product Managment
UI/UX
Product Design
App teardown
Ride Hailing
