💼 Brief: Create a quick-fire ad concept for a newly-launched perfume, concocted by 5Y old Alice with her father (heavily diluted aftershave), after getting a free bottle with a magazine. #OneMinuteBrief

🔮 Concept: A playful dialogue between a 5-year-old and her dad sparks the idea of “Cinderella’s Shoe” — a whimsical perfume brand imagined out of an aftershave sample. Through childlike curiosity and make-believe, the ad rebrands the ordinary into something magical, ending with a cheeky tagline that any kid would say: “It smells better than Daddy’s aftershave.”

🛠️ Skills: Conceptual Advertising, Copywriting, Storytelling, Visual Communication, Humor in Branding

✍️ Style: Conversational, dialogue-driven storytelling paired with fairytale-inspired visuals and lighthearted copy.

📎 Tools: Canva, Quickfire Brainstorms™