Objective:

To highlight my creative writing skills and visual ideation by completing a brand content assignment for Allo Innoware — a sustainable kitchenware brand focused on eco-conscious living and functional design.

Task Breakdown:

- Marketing Copy – Rewritten with Humor & Sarcasm: Rewrote 10 standard marketing bullet points in a witty, humorous, and sarcastic tone to appeal to a millennial and Gen Z audience.
- Static Post Ideas: Curated and presented mockups or visual references for static Instagram post ideas that align with the brand’s visual identity and message.

Duration: Approx. 6–7 hours (Completed within a day)

Tools Used:

Google Docs and Sheet – for rewriting marketing copy
Pinterest/Instagram – for sourcing visual post inspirations

Type: Hiring Assignment