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Saumya Sharma_Projects Summary.pdf
A snapshot of consumer research projects I have done in the past that had similar methodology. Categories included: FMC...
06 Jun 2023
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Beverage_Brand Identity & Celebrity Fitment Research
The brand wanted to study the relevance & impact of celebrity endorsement in key markets for the purpose of establishing...
11 Jan 2023
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What is Ethnography?
I am a pioneer in India in the field of Visual Ethnography. The shared link will help you understand in simple terms wha...
22 Nov 2022
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Canvas8_Projects
Worked for Canvas8 for the major part of 2022. Collaborated as India team lead for 4 global research studies - Future
30 Sep 2022
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Invited as speaker
Invited as speaker on the occasion of World Translation Day. Translation Commons are partners to the International Year...
Translation Commons, a UNESCO partner, 30 Sep 2022
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Invited as a guest speaker
I was invited as guest speaker for episode number 224 of 'The Guiding Voice' podcast. We spoke about importance qualitat...
The Guiding Voice, 19 May 2022
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E-Commerce_Usability Study
A usability study done for a fashion e-commerce brand to understand consumer behaviour, experiences, pain points and asp...
11 Aug 2021
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Ed-tech Projects Snapshot
A snapshot of projects in the ed-tech space, including a discussion guide used for IDIs.
15 Jul 2021
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Case Studies — Neustreet
Unpacking a sneaker collector’s journey. Worked as project lead for consumer research and develop market-informed brandi...
15 Feb 2021
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Not Everyday Life_Covid 19 Project
Post pandemic exploratory study to understand experiences and behaviour of people in 35+ countries.
06 Jun 2020
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Independent Ethnographic Filmmaker
Self Employed
I also make non-profit ethnographic films on folk and indigenous communities of India. I raise funds through crowd fundi...
01 Feb 2012 - Present
Saumya Sharma (Sam)
Freelance qualitative research consultant and mentor, with 13 years experience. Worked across diverse set of categories: beverage, education, e-commerce, social media, marketing, DEFI...
India
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