Objective

Bimpex, a manufacturer of industrial air compressors, needed to improve its website to attract more B2B buyers. The goal was to:
✔ Make it easier for industry-specific buyers to find the right compressors
✔ Establish expertise in niche applications (PET bottling, chemicals, shipping, steel)
✔ Boost qualified leads from engineers, plant managers, and procurement teams

Why Category Pages Matter

In B2B industries, buyers don’t search for just "air compressors"—they look for:
🔹 Industry-specific solutions
🔹 Technical compatibility (pressure, CFM, material specs)
🔹 Trust signals (case studies, certifications)

Without clear category pages, Bimpex was missing out on high-intent buyers.

The Strategy

1. Industry-Focused Pages

2. Technical + Easy-to-Understand Content

3. SEO & Lead Generation

Here Are Few Category Pages I've Created For Them:

Air Compressors for PET Bottling Industry

Air Compressors for Chemical & Petrochemical Industry

Air Compressor For Shipping Industry

Air Compressor For Iron And Steel Industry

Why It Worked

✅ Solved a real problem – Engineers could quickly verify if Bimpex had industry-specific solutions
✅ Balanced technical + simple – Detailed specs without confusing jargon
✅ Built trust – Showcased real applications, not just product listings

Key Takeaway:
For B2B brands like Bimpex, well-structured category pages act as a 24/7 sales engineer—guiding buyers to the right solution before they even contact sales.

Need similar optimization for your industrial business? Let’s discuss.