Senior Writer

Exponents – Trade Show Booth Builder (B2B)

At Exponents, I focused on creating content that helped drive organic traffic and bring in qualified leads for the business. Most of my work revolved around writing blogs, web pages, and Google My Business content—all tailored to the trade show industry.

I worked closely with the SEO team to align every piece with keyword strategies, audience intent, and search performance goals. Whether it was a city-specific landing page or a blog for an upcoming event, the aim was always the same: attract the right visitors and turn them into leads.

I also used tools like ChatGPT, Perplexity, and Gemini to research faster, brainstorm smarter, and streamline the writing process without compromising on quality.

What I Worked On

- Blog content focused on trade show tips, event highlights, and exhibitor strategies

- Website pages, including show-specific and city-targeted landing pages

- GMB content to support local SEO visibility

- Keyword-based content planning in sync with the SEO team

- Content delivery based on deadlines and seasonal marketing needs

What I’m Proud Of

One of my blogs for Exponents performed really well in terms of rankings and traffic—it became a go-to resource for businesses prepping for their next trade show. It was great to see content I created directly support the company’s lead gen goals.