Objective:

The goal was to create content that:

Explains hiring challenges in simple, relatable terms for both employers and job seekers

Positions the staffing agency as the solution—without sounding salesy

Builds trust by sharing real industry insights and success stories

Ranks high in search results when companies or candidates look for help

The content needed to guide readers from:
"We're struggling to hire" → "This makes sense" → "Let's talk to these experts"

Here's What I Wrote For Them

What Questions Should You Ask When Hiring An MSP Staffing Firm?

MSP Recruitment Vs. RPO: Choose The Right Staffing Option

The MSP Hiring Process Handbook: 6 Key Steps

Results:

Drove 40% more client inquiries from businesses struggling to hire, with content like "What Questions To Ask When Hiring An MSP Staffing Firm?"

Ranked on Google’s first page for competitive searches like "best staffing agencies" and "how to hire skilled workers fast"

Featured in 3 industry roundups as a "top resource for hiring trends"