The Objective

To reposition Kohesi Bond as:
✔ The problem-solving partner for industrial bonding challenges (not just a product supplier)
✔ The authority in high-performance, sustainable adhesives
✔ The first-choice brand specified in OEM and manufacturing guidelines

The content needed to turn engineers from:
"We need an adhesive" → "Kohesi understands our exact challenge" → "Let’s test their solution"

How I Helped Kohesi Bond:

• Developed interactive selection tools to simplify adhesive choices for engineers
• Published failure analysis reports exposing common bonding mistakes
• Produced lab-test comparison videos demonstrating superior performance
• Optimized for technical keywords like "high-temp industrial adhesives
• Secured backlinks from engineering forums and trade publications

Here are two topics I've written for them:
Finding the Best Sealing Solution For Different Industries

All You Need to Know About Epoxy Coating

The Results

50% more specification requests from OEMs
#1 Google rankings for 17+ industrial adhesive queries
40% faster sales cycles as customers arrived pre-convinced