Objective:

The client, a health-conscious Indian sweets brand, aimed to:
✔ Educate readers on keto-friendly mithai alternatives using plant-based sweeteners (xylitol, erythritol, stevia)
✔ Position their products as authentic yet diabetic-friendly and low-carb
✔ Drive sales by showcasing the science behind their sugar-free formulations
✔ Rank for searches like "keto Indian sweets" and "diabetic-friendly mithai"

The Challenge:

Most audiences:
❌ Assumed "sugar-free" meant artificial or tasteless
❌ Didn’t understand the benefits of plant sweeteners (no blood sugar spikes, lipid-friendly)
❌ Craved traditional flavors but feared breaking keto/diet goals

The Results:

📈 Page 1 ranking for "keto gulab jamun" and "sugar-free Indian sweets"
❤️ 3.2x shares vs. other blogs (noted as "finally, guilt-free mithai answers!")