Meta Ads Campaigns for RS Realty

Brands:

 RS Realty (Samanvaya & Shakti projects)

Role:

 Performance Marketing Specialist 

Duration:

 1st June to 21st July 2025

Platform:

 Meta (Facebook + Instagram)

Tools Used:

 Meta Ads Manager

Team:

 Creative team handled visuals — I handled campaign setup, audience targeting, budget pacing & daily optimization.

Project Objective

To generate leads for real estate properties (Samanvaya & Shakti projects) using Meta ads. The goal was to increase the number of interested prospects for site visits and bookings.

What I Did

Ran lead generation campaigns for both brands

Created different ad sets for different targeting segments

Chose interest & location-based audiences

Monitored performance daily and optimized based on leads, reach, and cost per lead

Ensured smart budget pacing across the campaign duration

Strategy Highlights

Mixed campaign types: Awareness + Lead Generation

Project-specific boosts targeting potential buyers in Shadnagar and surrounding areas

Used a mix of image and video creatives provided by the design team

Optimized for best-performing ad sets and creatives

Combined Budget:

 ₹79,167.70