iPhone (Apple)

Conducted competitor research on Apple’s iPhone 16, the benchmark for innovation in smartphones.📱 

USP: Cutting-edge design, A-series Bionic chip, advanced AI-powered features, unmatched ecosystem integration.
Business Model: Premium pricing, direct-to-consumer model, global retail + Apple ecosystem upselling.
Why Trust: Apple’s reputation for quality, security, and brand prestige.
Target Segment: Professionals, creators, tech enthusiasts, premium lifestyle consumers.

Google Pixel 

Researched Google Pixel 9, Google’s flagship smartphone for AI-driven experiences. 📲 

USP: Pure Android, advanced AI features, computational photography, seamless Google ecosystem integration.
Business Model: Premium pricing with focus on software superiority, online-first sales strategy.
Why Trust: Backed by Google, unmatched AI innovation, consistent software updates.
Target Segment: Tech-savvy users, Android enthusiasts, and photography lovers.