Marketing Specialist

Quantiphi Analytics 

• Planned and delivered 30+ high-impact campaigns/events spanning creative conceptualization, media planning, partnerships, product marketing that ladders up to business objectives and goals with Business Unit and Go-to-Market teams

• Well-rounded marketing experience across all touch-points including but not limited to creative development, media, and social

• Served as primary point of contact for stakeholders on active projects, communicated via email and phone, scheduled meetings, coordinated with Production teams and ran status meetings, stand-up meetings, and other interdepartmental communication

• Worked on insight mining and translating cultural trends which resonate with the target audience and converting them into ownable campaigns with effective lead generation over 150+ per campaign/webinar/event which led in 0.8% revenue growth every quarter

• Maintained and the status quo and balanced long-term strategic and tactical priorities for the region

• Drove and optimized the conversion rates from 0.4% to 0.9% for the marketing campaigns

• Managed campaigns, social media and took part in data-driven marketing projects, data analytics and account-based marketing activities to reach niche-segment users with an online media mix

• Effectively communicated strategic plans to leadership and cross-functional stakeholders

• Experienced in spearheading integrated brand and growth marketing efforts - led strategic integrated marketing campaigns through the application of research/insights, brand strategy, brand positioning, channel & communication planning, and campaign measurement & reporting

18 Jan 2021 - 14 Jan 2022

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