• Accountable for ensuring brand consistency in all marketing communications & managing a variety of marketing initiatives that drive brand awareness and distribution across communication channels

• Developed & implemented end-to-end integrated marketing programs which include thought-leadership, demand generation campaigns, exhibitions/events, enterprise marketing/ABM, executive engagement, partner joint marketing, and community development

• Designed market research metrics, ideated the need, monitored the outcome, handled the primary research teams across cities, ascertained the need of the industry and created brand strategies accordingly

• Owned the media strategy and planning process for all campaigns. Have strong familiarity with traditional ATL/BTL channels as well as digital media

• Led integrated strategic and marketing programs; including planning, budgeting, advertising, promotions, trade marketing, public relations and digital media

• Managed campaigns, social media and took part in data-driven marketing projects, data analytics and performance marketing activities to reach niche-segment users with an online-offline media mix

• Responsible for devising the go-to market strategy, product positioning, digital strategies and performance campaigns

• Worked with 10+ different agencies for different purposes; varying in context from micro-site development to media planning/buying or from social media management to marketing campaigns

• Drove and optimized the conversion rates from 0.5% to 1.5% for the marketing campaigns

• Registered significant growth in Jewellery and Baby Care Portfolio by 15%; enhanced category & brand benefit awareness using ATL & BTL and digital marketing

• Revamped Delhi Jewellery and Gem Fair (DJGF) live event in record 2 years to profitability; acquired attendance of over 15K and registered 24% increase in revenue

• Achieved 12% growth in Visitor numbers in Travel Portfolio exhibition SATTE in 2020 compared to 2019