My Device Configuration
🤖 CHSR Buyer Campaign | AI Video Production + Performance Ads
Campaign for Cars24
An end-to-end AI-powered video campaign created for the CHSR buyer audience at Cars24.
I handled the workflow from brainstorming and scripting to AI presenter creation, visual development, editing, sound design, and post-production.
🚀 What I handled:
🧠 Creative concept & brainstorming
✍️ AI-assisted scripting & hooks
🤖 AI presenter/video generation
🎬 Complete editing & post-production
📝 Captions & on-screen messaging
🔊 Sound design & music
🎨 AI-generated supporting visuals
📱 Meta Ads adaptations
⚡ Performance-focused hooks & pacing
📊 Creative Adaptation
Created 1 master video + 3 Meta ad adaptations, with variations in hooks, pacing, messaging and visual emphasis rather than simply resizing the same creative.
The focus was simple: stop the scroll → communicate the value quickly → keep the audience engaged. 🎯
🎯 My Approach
I combined AI-assisted production with human creative direction, using AI to accelerate ideation, scripting and visual creation while personally handling the storytelling, editing, pacing, sound design and final creative decisions.
One concept → one master → multiple performance-ready ads. 🚀
20 Feb 2026
Keywords
AI Usage
Used AI to support creative brainstorming, scripting, hook development, and visual ideation during the pre-production stage. I also used AI-generated supporting visuals to explore and enhance the creative direction. The final storytelling, editing, pacing, sound design, visual selection, and post-production were handled manually.
