Managed SEO campaign expenses, estimated monthly costs and reconciled
discrepancies to maximize budget.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and
indexing issues.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Recommended changes to website architecture, content and linking to improve SEO
positions for target keywords.
- Performed ongoing keyword discovery, expansion and optimization to increase organic
search footprint and drive relevant site traffic.
- Collected and analyzed market research data for use in forecasting.
- Researched and identified new keywords for content creation that improved web
traffic.
- Monitored competitor websites and industry trends to stay ahead of the curve in SEO
tactics.
- Created detailed reports on SEO initiatives and provided recommendations for changes
or improvements.