Objective:
To analyze social media performance and paid campaign effectiveness for DJI India across Facebook and Instagram platforms.

My Role:
Social Media Intern responsible for analyzing insights, tracking campaign performance, monitoring engagement metrics, and preparing monthly performance reports.

Key Responsibilities:

• Analyzed Facebook & Instagram insights (reach, impressions, engagement)
• Monitored Meta paid campaigns performance
• Tracked influencer (KOL) campaign deliverables
• Evaluated content performance and audience growth
• Assisted in performance reporting

Key Results:

• Achieved 1.6M+ reach and 2.1M+ impressions through paid campaigns
• Generated 1.2M+ Instagram views
• Reached 76% new audience (non-followers)
• Supported multiple campaign tracking and reporting

Tools Used:

• Meta Business Manager
• Instagram Insights
• Facebook Analytics
• Google Sheets

What I Learned:

• Understanding marketing KPIs (CTR, Reach, Engagement Rate)
• Campaign performance analysis
• Top funnel marketing metrics
• Basics of performance marketing reporting

Project Type:
Internship project – DJI India