This is a self-initiated case study based on a festive influencer marketing campaign for FACES Canada. The campaign is planned around Diwali to drive brand awareness and product sales through Instagram and YouTube.

I worked on the campaign structure end-to-end, including target audience, creator selection (mid-tier, micro, nano), content plan, budget allocation (₹5L), and timeline. The strategy focuses on tutorial-based content, regional creators, and using a promo code to track conversions.

The campaign results are based on realistic industry benchmarks and show performance across reach, engagement, and conversions. This project reflects my understanding of influencer marketing, content strategy, and performance tracking