Ramsha Home Designer Program in the UAE
Project overview
Ramsha Home wanted to create a dedicated online experience for interior designers, architects, and professionals working on residential, commercial, and hospitality projects.
The work focused on building the Ramsha Home Designer Program as a clear trade offering. The page needed to explain why professionals should work with Ramsha Home while also showing the brand's ability to handle custom rug requirements and larger projects.
The work
I worked on the content structure and positioning of the Designer Program page around the needs of professional buyers. Instead of presenting the page as a standard product or service page, the content focuses on the support designers need when working on client projects.
The page highlights trade pricing, custom rug options, handmade carpets, material samples, priority production, technical documentation, CAD ready files, high resolution visuals, premium color boxes, and dedicated sales support.
The page also includes a direct enquiry form so potential trade customers can share their project requirements with Ramsha Home.
Building the right user journey
The page was structured to take users from understanding the Designer Program to exploring its benefits and then learning more about Ramsha Home's custom capabilities.
The content starts with the main program proposition, followed by trade benefits and detailed features. Product examples then give users a better idea of the type of rugs available before the page moves into FAQs and enquiry options.
This structure helps users understand the value of the program before asking them to take action.
Positioning Ramsha Home for professional projects
A major part of the work was positioning Ramsha Home as more than a rug retailer.
The content shows how the brand can work with designers on specific project requirements, including customised sizes, shapes, colours, materials, finishes, and construction types. It also communicates the technical support available through specification sheets and CAD ready files.
The page also highlights Ramsha Home's ability to support bespoke orders, contract projects, and hospitality specifications. This gives the brand a stronger position among professionals looking for a rug partner for larger or more complex projects.
The result
The final Designer Program page brings Ramsha Home's trade offering into one focused digital experience. It connects product capability with professional support, customisation, technical resources, and a clear enquiry path.
The result is a page designed to help interior designers and project professionals quickly understand what Ramsha Home can offer and why the brand can support their projects from product selection through custom production.
23 Aug 2026
