Goal:
Increase sales and promote special offers for Moondust Cafe in Gurugram through enhanced social media engagement and targeted advertising.

Instagram Link: https://www.instagram.com/moondustcafe_gurugram/

Tools & Technologies Used:

• Instagram
• Meta Ads Manager
• Canva (for design)
• Google Analytics (for performance tracking)

What I Did:
Managed the Instagram page by creating and scheduling posts and stories and regularly updating the cafe's offerings. Designed and implemented Meta Ads campaigns to boost sales and highlight special promotions, engaging with the community to drive traffic and enhance brand visibility.

Challenges and Learning:
Faced challenges with maintaining consistent engagement and optimizing ad performance amidst changing algorithms and competition. Learned to adapt strategies in response to performance metrics and audience feedback, improving ad targeting and content relevancy.

Result/Outcome:
Successfully increased engagement rates and overall sales, with notable improvements in the effectiveness of promotional offers. The targeted Meta Ads campaigns contributed to a higher footfall at the cafe and improved awareness of special events and offers.