Problem:
Startups often struggle to connect with the right investors, and investors face difficulty discovering credible, promising ventures efficiently. The funding journey is complex, trust-dependent, and time-consuming.

Goal:
Design a responsive, trustworthy, and easy-to-use web platform that bridges the gap between startup founders and investors. Simplifying the funding process, encouraging sign-ups, and keeping users engaged.

My Role:
As the UX Designer at Pentadots, I led the design of the homepage and core website experience. I focused on crafting a clean, engaging interface that clearly communicates Biwi’s value proposition, builds credibility, and guides users toward meaningful action. My responsibilities included UX strategy, wireframes, UI design, and collaborative design reviews with stakeholders to align the product vision.