Gratitude towards Fueler ADManiac: Fueler Spec Ad competition
The Fueler's AdManiac was an absolute Maniac idea which made us all hustle for straight 3 days. This contest was all fun to do and we all got the chance to showcase our skills and talents. We're heartily grateful to the Fueler team for giving us such an amazing opportunity to contribute our skills and knowledge.
Hey, we're team Artful Hands, a team of Artful people who have Hands-on exciting opportunities. It was an amazing opportunity to work with Lucinda & Bangish. Having them in a team was the craziest & fantastic decision I made so far. Here's a little introduction to the team:
Bangshi - Graphic Designer
Lucinda - Copywriter
Purnima - Social Media Manager & Canva Designer
We're the team Artful Hands🤝🏻
Now, it's time to talk about the Brand we selected as a team to work on.
Blissclub is an activewear brand for Women. They came up with the idea of spreading happiness through movement. The founder, Minu Margaret, came across a lack of women's activewear comfort and ease when she introduced the idea of Blissclub in 2020. She experienced a lack of comfort, stretch, and compressiveness in her activewear that didn't cater to her functional, innovative, and technical apparel. #womenwhomove #keepmoving is the most prior thought behind the brand.
"We love movement - from the intentional to the incidental, from dance to HIIT, from taking a walk to watering the plants. We believe in its power, its power to transform lives.
And that's what we keep in mind while engineering each product for you so that no matter how you move, you are comfortable." - Blissclub
Why did we choose Bissclub?
Indian females are really not introduced to clothing comfort. They know the fabric and all but it must feel comfortable and breathable while wearing, activewear is the one that is unapologetically unbreathable and we fail to know the difference. Hence, Minu felt the discomfort and came up with the idea of Blissclub which attracted us as it's a Women-led brand that especially catered to Indian Women's Needs.
If we were to market our Ad for Blissclub, how we would have done it?
Here, we're presenting the Ad-creatives and marketing plan for Blissclub. We'd have taken the steps as follows:
These are the steps we would have taken to run the Ad campaign for Blissclub.
We hope you enjoyed and learned something new with this little competition. We learned many things and had so much joy. Thank you Fueler for this amazing opportunity.
15 Oct 2023