Clothing Category Competitor Audit and Project
In this research presentation, I analysed the Social media and Website visuals, brand copy (brand voice and tone), brand packaging and overall brand messaging of 6 brands in the Women's Western Clothing Category.
A Competitor Audit is the process of identifying competitors in an industry and examining their marketing strategies. One can use this information as a point of comparison to identify their brand's strengths and weaknesses relative to each competitor.
01 Nov 2023
Keywords
Brand Audit
Category Audit
