Clothing Category Competitor Audit and Project

In this research presentation, I analysed the Social media and Website visuals, brand copy (brand voice and tone), brand packaging and overall brand messaging of 6 brands in the Women's Western Clothing Category.

A Competitor Audit is the process of identifying competitors in an industry and examining their marketing strategies. One can use this information as a point of comparison to identify their brand's strengths and weaknesses relative to each competitor.


01 Nov 2023

Brand Audit
Category Audit

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