Objective: I wanted to test my hand on Linkedin as it is a growing platform as that is considered as a good proposition for ghostwriters. 

Aim: To test the waters and what kind of content and strategies work on Linkedin when I repurposed my content for X

Case study brief : I repurposed my posts from X in such a way that it should work on Linkedin. I got my set of observations which I have shared in my case study. Linkedin prefers longer posts and engaging pictures and the platform works on a different algorithm than X but both the platforms want to spend more time on platforms.