As a consulting content lead, I have worked on social media and communication strategy for clients in health care, manufacturing, finance, and travel, towards digital brand building

Responsibilities included conceptualising relevant and timely brand campaigns, writing for websites, setting up long-form content strategy, working with freelance writers, designers, and developers to ensure that everything from logo creation to content publishing functions like a well-oiled machined

Also helped organise C4E Spotlight Sessions, a series of performance art events across music, open mics, film screenings, and marketing mixers, which helped me connect with creators across the spectrum