Increasing WXP App Adoption in the Education Sector at Microsoft
● Conducted 20+ targeted interviews to enhance adoption of WXP apps within the education segment.
● Extracted pivotal insights on factors impeding WXP app adoption in educational Segment.
● Analysed findings to inform strategic enhancements for Microsoft's education market presence.
● Collaborated closely with Product Manager to devise effective customer segmentation strategies.
● Presented actionable insights to key stakeholders, driving informed decision-making and product advancement
30 May 2024
Keywords
User Research
Customer Segmentation
Product Improvement
User Engagement
Stakeholder Collaboration
Qualitative Data Analysis
