Increasing WXP App Adoption in the Education Sector at Microsoft

● Conducted 20+ targeted interviews to enhance adoption of WXP apps within the education segment.

● Extracted pivotal insights on factors impeding WXP app adoption in educational Segment.

● Analysed findings to inform strategic enhancements for Microsoft's education market presence.

● Collaborated closely with Product Manager to devise effective customer segmentation strategies.

● Presented actionable insights to key stakeholders, driving informed decision-making and product advancement

30 May 2024

Keywords
User Research
Customer Segmentation
Product Improvement
User Engagement
Stakeholder Collaboration
Qualitative Data Analysis

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