This long-form content (~3000 words) was created for Jaquar- A Sanitary and Lighting Solutions brand to rank among the top competitors for awareness keywords in the lifestyle niche.

The content strategy included the following:

1. In-depth competitor research

2. Targeting a high-volume keyword since the website authority was high and would have an easier chance of ranking

3. The approach was to write a listicle blog that would jump directly into ideas answering the user query and optimizing for featured snippet. Decided to cut the fluff!

4. Made it image-heavy for increased visual aesthetics and easy understanding. This also helped to increase the user retention and reduce the bounce rate.

5. Added appropriate internal linking to the relevant product pages.

6. Ended with an FAQs section- Questions were taken from the suggested and 'People also asked' sections on the search page for that particular topic or keyword.