Fueler Growth Hackathon — 85K to 100K User Campaign

Developed a full-stack growth strategy to take Fueler from 85K to 100K users in 30 days. The plan centers on a viral campaign called Operation Proof Over Paper built around the insight that job seekers' frustration with the resume system is Fueler's biggest untapped marketing asset.

The submission includes a core campaign a day-by-day 30-day execution timeline, channel strategy with traffic split estimates, and a full metrics framework with decision rules.

Tools used: Claude AI (strategy, copywriting, creative ideation), Canva (visual assets), Instagram & LinkedIn (distribution channels), Notion 

Time taken: 1 day