Archer Properties – Digital Marketing Case Study

Role: Social Media & Digital Marketing Executive

Duration: September – October 2024

Platforms Managed: Instagram, Facebook, LinkedIn, YouTube, Pinterest, Twitter/X, Google My

Business, WhatsApp

1. Account Creation & Profile Optimization

Created and optimized social media accounts for Archer Properties.

• Set up profiles on LinkedIn, Pinterest, Twitter/X, GMB, YouTube

• Uploaded profile & cover images

• Wrote SEO-friendly bio & added website/contact links

• Invited first followers & ensured brand consistency

2. Content Planning, Design & Posting

Created, designed, and posted content daily.

• Researched content ideas & designed graphics

• Wrote captions with hashtags & CTAs

• Optimized for platform sizes (Instagram, Facebook, LinkedIn, Pinterest, GMB)

• Posted manually or scheduled, saved links for tracking

• Monitored engagement & replied to comments

3. YouTube Channel & Video SEO

Optimized YouTube channel and videos for better reach.

• Updated channel art, About section, keywords

• Optimized video titles, descriptions, tags & thumbnails

• Added chapters, subtitles, cards & end screens

• Organized videos into playlists

• Tracked CTR & watch time, improved low-performing videos

4. WhatsApp Marketing

Executed WhatsApp broadcast campaigns.

• Designed message templates (text + image + link)

• Segmented contact lists

• Sent 30–100 messages per campaign

• Collected replies and forwarded leads

5. Website & Competitor Research

Analyzed competitors & suggested website improvements.

• Reviewed competitor layouts, CTAs, and property showcases

• Collected screenshots & best design practices

• Shared recommendations with website team

6. Graphic Design & Video Editing

Created visuals & edited videos for marketing.

• Designed posts, flyers, and covers using brand colors

• Edited property videos (trimming, transitions, music)

• Exported final files for social media

7. Content Research & Copywriting

Wrote captions, ad copy, and website content.

• Researched keywords & trends

• Drafted engaging captions and CTAs

• Proofread & formatted for readability

8. Reporting & Documentation

Maintained a daily work log & proof of work.

• Recorded post links, dates, and platforms

• Tracked message counts & video uploads

• Shared report with client for transparency