Analytical Case Study
Designed data-driven success metric frameworks for two distinct features:
Spotify – Group Listening: Measured engagement through metrics like group sessions per user, session duration, invite conversion rate, and session abandonment. Focused on tracking social usage, stickiness, and usability issues.
PhonePe – UPI Lite: Focused on driving transaction trust and adoption by measuring UPI Lite usage frequency, success rate, wallet top-up rate, average transaction value, and fallback to regular UPI.
🧠 Key Skills Applied:
Goal setting, success metric design (NSM, supporting, counter), behavior analysis, and usability evaluation.
14 Jul 2025
