Client: Self-growth creator | Youtuber | Podcast Host

Pain Point: Struggling with podcast visibility and audience engagement. The client was not leveraging her podcast effectively to promote episodes and lacked a structured strategy for the same

Platform: Spotify

Types of Content Pillars Used: Personal storytelling, educational insights, and experience-based content.

Before
The client had a Spotify podcast that lay dormant with low visibility. Despite having an engaged audience on YouTube, she was not reaching her desired number of listeners. There was no proper promotion strategy in place, and organic reach when it came to Spotify.

After

➡️ Conducted an audience analysis to understand what kind of content resonated with her existing followers and potential podcast listeners. Created listener personas to tailor content accordingly.

➡️ Developed a multi-platform content repurposing strategy with a consistent posting schedule to drive traffic to her podcast.

➡️ Used relevant keywords to enhance discoverability across platforms and Spotify search results.

➡️ Created an engaging social media story strategy to encourage the audience to listen to the podcast episodes.

➡️ Engaged with existing listeners through direct interactions and shoutouts to retain and grow a loyal audience base.

➡️ Continuously tracked performance metrics, identified high-performing content, and refined the strategy for better results.

➡️ Implemented a strong CTA (Call to Action) in a few of her YouTube videos to direct users to Spotify and increase listens.

➡️ Within a few weeks, her Spotify podcast impressions skyrocketed to 190k+, with a significant rise in organic reach and engagement.

Social Proof: Here is the analytics of the client who garnered 190k+ impressions in around 2 months of being consistent on Spotify