Conceptualized and formulated innovative methods to construct a com- prehensive customer persona from the ground up within the web3 frame- work. This persona not only guided campaign execution but also shaped their strategic definition.

• Leading a proficient team of 3 analysts, I took the helm in pioneering the development of a robust data analytics pipeline.

• The system built then propelled an impressive 100% growth in Assets Under Management (AUM) to a substantial $100 million in just six months. Through strategic expansion, we successfully broadened data offerings across 7 blockchains, driving a substantial 30% enhancement in Business Intelligence (BI) initiatives.

• Implemented campaign optimization strategies resulting in a remarkable 27% increase in overall ROI.