(Spec) Welcome Email for Canva 2023

This project involved writing a welcome email for the most loved design tool - Canva.

Launched in 2013, Canva is an online design and visual communication platform with over 135 million+ active users.

Much of its recognition comes from the handy interface and beginner-friendly design tools.

The objective of the Project --

To showcase my writing ability through a welcome email which involved the following mental tasks --

  1. Understand the needs of the audience.
  2. Welcoming the User with a light-hearted and fun email while maintaining professionalism.
  3. Mentioning all the features of the Canva app in a brief email.

Behind the scenes --

  1. I dig into all the emails Canva has sent me to understand their brand voice and the way they communicate with their audience.
  2. A detailed scan of the Canva website helped me to note down the exact figures, keywords and benefits.

Challenges faced --

One of the biggest tasks for me was to maintain brevity throughout the email. It took me a lot of rewriting and editing to prepare the final draft.

My skills that I was able to display --

  1. E-mail copywriting.
  2. Love for creative writing.
  3. Research skills and ability to understand the audience.

Special mention --

This project would have been incomplete without the aid of Mr Shashank.

He turned an ordinary email written on Google Docs into a masterpiece by using his design skills. 

He is excellent at what he does.

Check out his work here.






15 Jul 2023

Email Copywriting
Welcome Email
Creative Writing
People who worked on this

Creating portfolio made simple for

Trusted by 39800+ Generalists. Try it now, free to use

Start making more money