Zomato Case Study

You’ve joined as Head of Product at Zomato.

In 2021, Zomato revamped Zomato Gold and introduced Zomato Pro to shore

up revenues per user. At present, they have 1.8 million subscribers for

Zomato Pro. Even though it started as an invite-only feature, the aim has

been to reach 6 million subscribers by the end of 2022.


You have been hired as Head of Product to drive the growth of subscribers.

You are to focus more on product-led growth initiatives, app features and

organic ways of growth of subscribers for Zomato Pro.

01 Feb 2023

Product Management
Case Study

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