Zomato Case Study
You’ve joined as Head of Product at Zomato.
In 2021, Zomato revamped Zomato Gold and introduced Zomato Pro to shore
up revenues per user. At present, they have 1.8 million subscribers for
Zomato Pro. Even though it started as an invite-only feature, the aim has
been to reach 6 million subscribers by the end of 2022.
You have been hired as Head of Product to drive the growth of subscribers.
You are to focus more on product-led growth initiatives, app features and
organic ways of growth of subscribers for Zomato Pro.
01 Feb 2023
Keywords
PRD
Product Management
Wireframe
Case Study
