Project 1 – Mark8 Ads: (Click here to view Amazon Mark8 Ads)

Sole Power BI developer of Mark8 Ads, Infytrix's flagship Business Intelligence product built on

Power BI, successfully designing, developing, and launching three major versions (1.0, 2.0, and 3.0).

The solution provides Ads Analysis, Targeting Analysis, CST Analysis, Placement Analysis, and

Geographical Analysis for 15+ brands across leading E-Commerce and Q-Commerce

marketplaces, with granular insights from Category, Sub category to MPN, SKU, Platform Code,

and Campaign levels, along with a Unified dashboard for consolidated cross-platform reporting.

Project 2 – Mark8 Sight:

Sole Power BI developer of Mark8 Sight, Infytrix's Digital Shelf Analytics and Search Visibility

solution built on Power BI. Designed and developed dashboards to track Organic (OG), Sponsored

Products (SP), and Sponsored Brands (SB) rankings based on customer search keywords across

E-Commerce platforms. Enabled Share of Voice (SOV) analysis for Brands, Products, and

Keywords (Branded, Generic, and Competitor), along with Product Analysis covering Rank, MRP,

Selling Price (SP), Discounts, and platform tags. Developed Brand Benchmarking features to

compare competitor rankings on specific keywords, helping brands optimize search visibility and

marketplace performance.