Wattpad Website Redesign
Objective:
To redesign Wattpad’s mobile experience for better discoverability, personalization, and reading comfort.
Problem Statement:
The Wattpad website's existing user interface poses several challenges to content discovery and user experience, making a redesign necessary to improve usability and provide a more engaging and pleasurable reading environment for users.
Design Process:
Conducted heuristic evaluation and user interviews.
Simplified navigation and improved hierarchy in the library section.
Introduced Customization: Display settings and audiobook controls personalized the experience.
Enhanced typography and color contrast for longer reading comfort.
Outcome:
By combining research insights with intuitive design, the Wattpad redesign significantly improved usability, accessibility, and user satisfaction. A modern, reader-friendly interface with better story discovery and engagement.
Tools: Figma
Duration: 3 months
03 Apr 2023
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