Zomato Case study

– Tools & technologies used: Figma, Canva , Whimsical

– Conducted a focused case study on Zomato Leveraged customer data to craft a comprehensive plan based on User

Persona and user journey and found few issues related to user retention by conducting root cause analysis.

– Used Figma for Developing UI for suggested features and whimsical for wireframes. Defined metrics and prioritized tasks using RICE framework.

28 Jul 2023

Product Management
Product Metrics
UX Research
RICE Framework

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