Prioritization of features to add on Instagram- Case study

Case Study: Link

In prioritizing new features for Instagram, the RICE framework has provided a structured approach to assess their potential impact and feasibility. Topping the list is the implementation of the "Report Abusive Content" feature, given its critical importance in ensuring a safe and secure platform for all users. Following closely are the introduction of "Dark Mode" and the ability to "Share Posts on Other Social Media Platforms," both aimed at enhancing user experience and facilitating seamless content sharing. These choices reflect a strategic focus on improving user engagement and addressing key pain points within the app.

While "Live Stream" functionality emerges as another high-priority feature, offering users the capability to broadcast live video content to their followers, features such as "Create Polls" and "Create Groups" are deemed lower in urgency. This prioritization strategy aligns with the overarching goal of maximizing user satisfaction and safety on the platform while also considering factors like implementation effort and potential impact. By systematically evaluating each feature through the RICE framework, Instagram can effectively allocate resources and prioritize development efforts to deliver meaningful enhancements to its user base.

12 Sep 2023

Keywords
Case study
RICE Framework
Prioritization
Product Management

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