As an Associate Content Writer, Nikita Raikwar heads the content team and works in liaison with the design and marketing team. Her job is to curate products, write product descriptions, handle the social presence of the brand and ideate ad campaigns.

She also needs to work on the brand's monthly content calendar, come up with new on-page and off-page blog articles, execute affiliate/influence/outreach programs for the company and maintain a curated updated list of products that are live on the eCommerce.