As a founder of Book Pitaara, Nikita Raikwar works as a product curator and creator. As a curator, Nikita helps identify products in accordance with the subscription needs, lends a hand as the ice breaker among vendor and client meets, works in creating social media strategy, content, and design for the company.

Book Pitaara is India's First Literary Wellness Subscription Box with products ranging from books, DIY kits, Self-care as well as bath and body products. Some of the products include hand-poured soy scented candles, dreamcatchers, scented soaps, book-based merchandises, fandom based merchandises and wellness subscription plans.